The world is changing so quickly and there are so many things to learn and know. Most people do not have the time to research a topic and learn all about it. Dummies guide is a company that get the experts in the field and write a book on the topic. For example, the green living is getting popular, so they publish a book called, "Green Living for Dummies." Instead of reading many books, you can just read one For Dummies book and you get a good understanding of the topic. Dummies has books on topics under Everyday Computing, Advanced Computing, The Internet, At Home, Health-Mind-Spirit, Making and Managing Money, Sports and Lesiure, Travel, and more. It's making millions guiding people.
Problem: There are so many topic to learn. Most people do not have the time to research and read up many books on each topic.
Idea/Solution: Book + Expert + Topic + Pretty good understanding + Many different topics + Website
Site: http://Dummies.com
Saturday, March 1, 2008
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