Many people need fine jewelry for important events in their lives. Buying a special ring for engagement and marriage requires alot of work. It is very stressful trying to buy a good quality fine jewelry at reasonable price. The founder of BlueNile.com started the website to make the process easier. It has alot of information on fine jewelry selection and it sells at a reasonable price. The website is worth billions.
Problem: Buying fine jewelry is tedious and stressful due to lack of information and trust
Idea/Solution: Website + Education + Guidance + sell jewelry ==> easy process
Site: http://www.bluenile.com/
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