411 is information service. You dial 411 and it connects to your phone service provider and you can get information on businesses. People use it mainly to get the phone number and address of restaurants or stores. Do you know how much American spent on calling 411 last year? $8 billion. That's a big market. Home phone cost about $0.75 for 411 call, while some cell phone 411 costs between $1.25 to $1.85 depending on the cell phone company. It is very expensive. A number of company saw the opportunity and they have 411 service for free if you listen to a brief advertisement messages.
Idea: Expensive 411 service + Advertisement = Free for consumer
site: http://tinyurl.com/2tqenb
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