Profiting from waking people up

Americans are always in a rush to get to places and they have a very busy schedule. They don't have enough sleep and they have a tough time waking up in the morning. The founders of WakeupLand.com created a website that is like a hotel wake up service. For a small fee, you can get reliable wakeup calls in the morning based on your needs. They are on their way to making millions.

Problem: American have a tough time waking up in the morning
Idea/Solution: Website + Wakeup Call + Phone
Site: http://wakeupland.com/