Make Self publishing books easy

It have been very difficult for new authors to get big publishing house to publish their books. The big publishing houses are extremely selective and they only publish books they think will be making millions. They are not willing to take on new authors. New authors fear no more because Lulu.com makes it simple and inexpensive for new authors to publish books, artwork, and CD's. Their moto is "Turn your ideas into cash." Over one million authors are using their service.

Problem: Publishing books with big publishers is very difficult
Idea/Solution: Self publish + Sell on the website
Site: http://www.lulu.com/